A Whimsical Treasure Hunt in Hongdae: My Visit to Bomulsum Premier (a.k.a. TOKIA)
- FLip Korea
- Aug 8
- 2 min read
If you’ve ever wandered through Hongdae in Seoul, you’ll know it’s full of unexpected gems. But nothing prepared me for stumbling into Bomulsum Premier, also known as TOKIA, a shop that feels like stepping into a playful, carefully curated wonderland. What makes it even more special is its origin story, this shop concept comes from Japan, bringing with it that unmistakable Japanese flair for charming design, attention to detail, and a love for turning everyday items into little works of art.
I first discovered the place through their Instagram, and honestly, that’s the best starting point. Their feed is a visual treat, beautifully styled product shots, cozy interior vibes, and hints at their ever-changing selection. Before you go, I recommend checking their page because their stock is constantly updated, and you never know what unique treasures you might find.
The Atmosphere
Walking in, I was greeted not only by shelves lined with charming items but also by the shop’s unofficial mascots: cats. And here’s the thing, most of their products feature cats. Mugs with cats, plates with cats, chopsticks holders with cats, tissues with cat illustrations… It’s basically a paradise for cat lovers. The playful designs range from elegant minimalist outlines to whimsical cartoon kitties, making it impossible not to smile.
The interior is packed yet well-arranged, with every corner holding a surprise. It’s the kind of place where you feel like you might discover something special just by turning around.
What I Bought
That day, I couldn’t resist picking up:
A sleek, minimalist mug (yes, with a cat on it) for my morning coffee
Some soft tissues in adorable cat-themed packaging
A set of chopsticks decorated with delicate cat illustrations
A couple of elegant plates with subtle feline accents, perfect for serving guests
The quality felt excellent, and each item had that mix of practicality and cuteness that makes it hard to walk away empty-handed.
The Price Range
One of the best parts? The prices are incredibly varied, making it easy to grab something small or splurge on a standout piece. You’ll find little knick-knacks starting at just 500 원, and larger, more intricate items can go up to 20,000 원 or more. Whether you’re on a casual browsing trip or hunting for a meaningful gift, there’s something for every budget.
In short: Bomulsum Premier/TOKIA in Hongdae is a delightful blend of Japanese-inspired lifestyle shop and cozy cat haven. It’s the perfect place to browse unique home goods, stationery, and tableware, especially if you love cats, all while enjoying the company of real furry friends.
Just remember: check their Instagram before you go, because what’s in stock today might be gone tomorrow.
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