Smurf Magic Forest – Seoul’s First Smurf Theme Park in Gangnam

Credit: https://smurfmagic.com/

Looking for a unique family attraction in Seoul? 

Step into the magical world of the Smurf Magic Forest, the first and only Smurf theme park in South Korea. Located in the heart of Seoul, this indoor mini theme park is perfect for kids, adults, and anyone who grew up loving the Smurfs.

Created by the team behind Seoul Escape Room in collaboration with the official Smurfs headquarters in Belgium, Smurf Magic Forest combines cutting-edge technology, interactive games, and adorable Smurf-themed shops and cafés.

Credit: angypangy36

Why Visit the Smurf Magic Forest in Seoul?

• One-of-a-kind experience: The world’s first Smurf-themed urban indoor park.

• Top-rated attraction: Consistently voted among the best things to do in Seoul.

• Fun for all ages: From kids to nostalgic adults.

• Perfect rain or shine: 100% indoor, making it ideal for any weather.

Credit: https://smurfmagic.com/

Meet the Smurfs in Real Life

Since 1958, the Smurfs, small blue creatures created by Belgian cartoonist Pierre Culliford (“Peyo”) have captured hearts around the globe. Living in mushroom houses, these cheerful characters are always escaping from the clutches of the evil wizard Gargamel and his cat Azrael.

Now, you can meet the Smurfs in Seoul for the first time and step into their magical forest without leaving the city.

Credit: angypangy36

Main Attraction: Papa Smurf’s Magic Lab

The star of Smurf Magic Forest is Papa Smurf’s Magic Lab, an immersive 70-minute escape game using projection mapping and object recognition technology.

Players take on the role of Brainy Smurf, solving puzzles, casting spells, and brewing potions to save Smurf Village from Gargamel’s attack. The game is available in English and Korean, making it tourist-friendly.

Game Details:

• Time: 70 minutes

• Players: 2-4 people

• Difficulty: ★★★★☆

• Horror: None, perfect for children

• Languages: English, Korean (Japanese & Chinese coming soon)

• Price: Adults ₩24,000, Youth ₩19,000, Children ₩14,000 (discounted from regular prices)

  
  

Coming Soon: Gargamel’s Dungeon

For visitors seeking a bit more thrill, Gargamel’s Dungeon will soon open with new puzzles, slightly spookier effects, and room for up to 6 players.

Credit: https://smurfmagic.com/

Exclusive Smurf Merchandise in Seoul

Inside the park, the Smurfs Goods Shop sells over 200 types of official Smurf merchandise collected from around the world. Popular items include plush dolls, T-shirts, mugs, phone cases, stationery, and collector’s editions you can’t find anywhere else in Korea.

Credit: angypangy36

Smurf Café: Whimsical Blue Desserts

Don’t miss the Smurf Café, where Baker Smurf’s creativity comes to life in an assortment of blue-themed desserts and drinks. Inspired by the Smurfs’ Belgian roots, the menu features sweet treats that are as photogenic as they are delicious, perfect for Instagram lovers.

Credit: https://smurfmagic.com/

Credit: angypangy36

Locations & How to Get There

Where to Find Smurf Magic Forest

As of 2025, you can enjoy Smurf Magic Forest at five locations in South Korea:

• Seoul

  • Gangnam: B1, Gangnam-daero 106-gil 29, Gangnam-gu, Seoul

  • Hongdae: 2nd Floor, 151, Eoulmadang-ro, Mapo-gu, Seoul

• Gyeonggi-do

  • Dongtan Branch: 408, A, Lakmon 21, Dongtan-daero 5-gil, Hwaseong-si, Gyeonggi-do

  • Anyang Branch: 216, 2nd floor, Kumgang-Smart Building, 311, Simin-daero, Dongan-gu, Anyang-si, Gyeonggi-do

• Incheon

  • Songdo Branch: 08, B1, B-Dong, Time Space, 158, Harmony-ro, Yeonsu-gu, Incheon

📌 Tip: Each location offers the same magical Smurf-themed experience but check with your chosen branch for exact game availability and operating hours. Also they may have different special events.

🕒 Opening Hours: 11:00 AM – 10:00 PM (check by calling 02-564-1114 as hours may vary)

Prices (without discount)

Adult (19+) ticket is KRW 29,000 per person

Youth (13~18) ticket is KRW 24,000 per person

Child (3~12) ticket is KRW 19,000 per person

Infants below the age of 3 are free of admission

Perfect for Families, Couples & Friends

Whether you’re looking for fun things to do in Seoul with kids, a unique date spot in Gangnam, or an indoor activity on a rainy day, Smurf Magic Forest is an unforgettable experience.

From solving magical puzzles in Papa Smurf’s Magic Lab to shopping exclusive Smurf collectibles and enjoying whimsical desserts, this is a must-visit Seoul attraction for 2025.

Official website for reservation: here

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Tip: Book early on weekends and holidays, spots fill up fast!