Discover Figure Museum W: Seoul’s Ultimate Destination for Figure Enthusiasts

Nestled in the heart of Seoul’s upscale Cheongdam-dong neighborhood lies a hidden gem for pop culture fans and toy collectors alike—Figure Museum W. This unique museum fuses the magic of a traditional museum with the fun and excitement of a theme park, making it a must-visit for locals and tourists seeking a nostalgic and visually stimulating experience.

A Toy Paradise in the City

Figure Museum W is more than just a gallery; it’s a celebration of figures, superheroes, and anime icons from across the globe. With over 1,000 figures on display, the museum features beloved characters from Japanese classics like Gundam and Astro Boy, to Western favorites such as Batman, Superman, and Iron Man. Each figure is presented in dynamic dioramas that breathe life into these miniature masterpieces.

The museum is divided into themed exhibition halls spread across six levels, each offering a distinctive and immersive journey through the world of figurines. Whether you're a long-time collector or someone discovering this world for the first time, Figure Museum W invites all ages to explore and engage.

Location & Directions

• Address: 3, Seolleung-ro 158-gil, Gangnam-gu, Seoul, South Korea

• Closest Station: Apgujeong Rodeo Station (Bundang Line), Exit 4

• How to Get There: From Exit 4, walk 90 meters and turn left into the side road. The museum is the first building on your left.

  
  

This central location makes it easy to include in a day exploring Gangnam’s fashion streets, cafes, and galleries.

Admission & Tickets

Figure Museum W offers reasonable ticket prices with various discounts available:

Visitor Type	Price (KRW)
Adults (20+)	15,000
Teenagers (14–19)	13,500
Children (Under 14)	12,000
Infants (Under 36 months)	Free (passport required)

Discounts:

• 10% off for online reservations

• 30% off for groups of 15+ or visitors with disabilities (ID required)

• Online platforms like Klook, KKday, and Creatrip also offer regular promotional prices.

  
  

Hours of Operation

• Tuesday to Friday: 1:00 PM – 5:00 PM

• Weekends & Holidays: 11:00 AM – 6:00 PM

• Closed: Mondays, New Year's Day, Lunar New Year (Seollal), and Chuseok

• Culture Day (last Wednesday of every month): Extended hours until 9:00 PM

  
  

What to See: Floor-by-Floor Highlights

• B2F – Toy N Joy Experience Center

  A playful zone filled with life-sized figures and car models where visitors can touch and interact with displays.

  
  
  

  

  
  
  

• 1F – Grand Hall & W Shop

  The museum’s gateway and a cozy shop. A collector’s dream, selling limited-edition and popular figures.

  
  
  

  

  
  
  

• 2F – Ani Hero Hall

  Japanese animation with models of Dragon Ball Z and One Piece.

  
  
  

  

  
  
  

• 3F – Super Hero Hall

  Explore the cinematic world of DC and Marvel with figures of Batman, Iron Man, Spider-Man, and more.

  
  
  

  

  

  
  
  

• 4F – Ani Super Hero Hall

  Dive into iconic Japanese animation with detailed models of Gundam, Evangelion, and Astro Boy.

  

  

  
  
  

• 5F – My Toy Hall

  Showcases exclusive, rare, and artist-customized figures using interactive digital kiosks.

  
  
  

  

  
  
  

Visitor Amenities

• W Shop: Official merchandise and souvenirs

• W Café: Drinks and light snacks available

• Parking: Valet service available; first 2 hours free, 2,000 KRW per additional hour

• Languages Supported: English, Japanese, and Chinese for group tours (reservation required)

  
  

Contact Information

• Phone: +82-2-512-8865

• Website: https://figuremuseumw.co.kr

  
  

Figure Museum W isn’t just a stop on the map—it’s an experience that sparks imagination, nostalgia, and creativity. Whether you're a superhero aficionado, anime lover, or toy collector, this museum offers a rare and joyful escape into the world of characters we all grew up with. Add it to your Seoul itinerary—you won't regret it.