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K-Beauty Expo Korea 2025: The Largest Beauty Exhibition in Korea

From September 11-13, 2025, KINTEX (Halls 7-8) hosted the K-Beauty Expo Korea 2025, the nation’s largest B2B beauty exhibition.

From September 11-13, 2025, KINTEX (Halls 7-8) hosted the K-Beauty Expo Korea 2025, the nation’s largest B2B beauty exhibition.


The event proved once again why it is considered the hub of global beauty business, bringing together thousands of professionals, global buyers, and innovative brands under one roof.


September 11-13, 2025, KINTEX (Halls 7-8) hosted the K-Beauty Expo Korea 2025
Credit: KBEAUTY EXPO KOREA

A Vibrant Showcase of Beauty Innovation


This year’s expo featured the full spectrum of the beauty industry, including:

  • Cosmetics, skincare, hair, nail, aesthetic, and body care

  • Smart beauty & inner beauty solutions

  • OEM/ODM manufacturing, raw materials, and packaging

  • Medical & wellness services


Every aisle was buzzing with activity as exhibitors unveiled new products, cutting-edge technologies, and sustainable beauty solutions. Attendees had the chance to try out next-generation skincare devices, explore eco-friendly packaging, and meet brands that are redefining the global beauty scene.


Business Opportunities & Global Networking

Business Opportunities & Global Networking


The highlight of the expo was the B2B programs that connected Korean companies with the world:

  • 1:1 export consultations with global buyers

  • Pre-matching sessions for international partnerships

  • Purchasing consultations with major Korean retailers and MDs

  • Specialized conferences & seminars featuring top industry experts


On top of that, CSR promotions and influencer collaborations added a vibrant, interactive atmosphere. The K-Beauty Insight Concert was a hit, bringing together industry insiders for networking, trend sharing, and building meaningful connections.



Impressive Scale & Energy


The numbers spoke for themselves:

  • 650+ booths filled with beauty innovations

  • 425+ participating companies

  • 100+ invited global buyers

  • Over 9,000 professional visitors from Korea and abroad


The halls of KINTEX were packed with energy, as attendees discovered new products, formed partnerships, and exchanged ideas about the future of K-beauty.



The Perfect Venue: KINTEX


Held at KINTEX Exhibition Center II, just outside of Seoul, the venue offered the perfect environment for a world-class event. With 108,000㎡ of exhibition space (soon to expand to 178,000㎡), KINTEX provided not only scale but also comfort, with restaurants, cafés, convenience stores, nursing rooms, and medical stations available for all participants.


Learn more about KINTEX: kintex.com


Social Buzz


Throughout the event, Instagram was filled with posts from exhibitors, buyers, and visitors sharing their experiences. Check out more highlights on @kbeautyexpo_korea.


Looking Ahead


K-Beauty Expo Korea 2025 was not just an exhibition, it was a gateway to the global beauty market. With hundreds of exhibitors, thousands of visitors, and endless opportunities for collaboration, it once again proved why Korea remains at the forefront of the global beauty industry.


If you missed it this year, make sure to join the next edition, because K-Beauty continues to grow, inspire, and lead the future of beauty worldwide.



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