Seoul Beauty Week 2025 at DDP: Korea’s Biggest K-Beauty Festival
- Tony Giny
- Aug 29, 2025
- 2 min read
From August 28-30, 2025, the heart of Seoul’s fashion and culture district lit up with Seoul Beauty Week 2025, hosted at Dongdaemun Design Plaza (DDP). Organized by the Seoul Metropolitan Government, this year’s edition proved why it is recognized as Korea’s premier K-beauty festival.
The event successfully combined business innovation, cultural influence, and consumer engagement, strengthening Seoul’s position as a global hub for beauty and lifestyle.
Key Achievements of Seoul Beauty Week 2025
Global Participation
Over 296 beauty companies exhibited their products.
Around 250 global buyers from the U.S., Europe, ASEAN, and the Middle East attended.
Thousands of beauty lovers, influencers, and industry professionals filled DDP over three days.
Business & Export Growth
Seoul Beauty Week lived up to its mission of supporting K-beauty exports and startups:
Export consultations generated millions in potential trade deals.
The Biz Preview program connected investors and rising beauty startups.
An online showcase with NS Home Shopping allowed international consumers to discover Korean beauty brands instantly.
Exhibitions & Programs
DDP Conference Hall
The Conference Hall was the center of professional programs and trend-setting events:
뷰티 트렌드 세미나 (Beauty Trend Seminar): Industry experts presented the latest in skincare, makeup, beauty tech, and global consumer insights.
글로벌 마케팅 세미나 (Global Marketing Seminar): Focused on strategies for entering overseas markets and building brand influence worldwide.
피칭대회 (Pitching Competition): Innovative beauty startups showcased products and ideas to investors, buyers, and media.
K-Beauty 메이크업쇼 (K-Beauty Make-Up Show): Live demonstrations by artists and influencers highlighting Korean beauty artistry.
K-Beauty 토크콘서트 (K-Beauty Talk Concert): A talk series with global influencers, experts, and K-beauty pioneers sharing their journeys and insights.
DDP 어울림광장 (Oullim Square)
The Oullim Square created a festival atmosphere open to all visitors:
참여 기업 전시 (Exhibitor Booths): More than 200 K-beauty companies introduced their products, from skincare and cosmetics to wellness and beauty tech.
시민 참여 이벤트 (Public Participation Events): Hands-on experience zones, sampling, contests, and influencer meet-ups made the space lively and interactive.
Consumer Experiences
Visitors enjoyed a true festival atmosphere:
Hands-on product testing and exclusive sampling zones.
Beauty contests and influencer meet-and-greets.
Limited-edition product launches and special discounts available only during the event.
Why Seoul Beauty Week 2025 Stood Out
This year’s event wasn’t just about exhibitions, it was a cultural celebration of beauty. It highlighted how K-beauty continues to influence global standards, combining traditional Korean ingredients (like yuja, ginseng, and rice) with cutting-edge technology (AI diagnostics, eco-friendly packaging, and bio-active formulas).
The combination of B2B opportunities and consumer-friendly programs made the festival a rare space where innovation met accessibility.
Seoul Beauty Week 2025 at DDP was more than an event, it was a global showcase of K-beauty’s future. With its mix of innovation, cultural exchange, and business opportunities, the festival proved again why Seoul is the beating heart of the beauty world.
Whether you’re a brand, influencer, or skincare enthusiast, Seoul Beauty Week has set the tone for the next wave of beauty trends. And if this year’s success is any indicator, 2026 promises to be even bigger.
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